What is SEO?
What can it do for me?
Search Engine Optimization (SEO)
Search Engine Optimization will help you:
- increase your website traffic
- Explode your sales
- Dominate your competition
- Increased conversions
- Broaden market share
- Get great sales results
- Lower client acquisition cost
Most web users on the internet start with a web search engine to find what they
are looking for. A major priority for web site owners is to get top rankings on
search engines and directories. Search engine optimization is the process of
continuously monitoring your ranking in different search engines and adjusting your
pages and keywords to get a higher page ranking. Search engine optimization (SEO) is
creating or altering websites to best be indexed on search engines.
There are many companies who offer search engine optimization services. Typically
these range for under $100 to several thousand dollars. But buyer be where…. Some
companies can hurt your ranking and in some case get you de-listed from major search
engines like Google, by using techniques that are against the constantly changes
rules that the search engines follow.
Passive and Aggressive are 2 basic types of Search Engine Optimization
methods
Passive search engine optimization is preferred and advised by good professional
search engine optimization companies. This simply means ensuring that the important
terms on your existing pages are enhanced to increase the chances your page are
indexed and found. This is something that many web sites do not do and loose
valuable traffic as a result.
A good website creator will build a site with passive search engine optimization as
a guide. They will not use frames, pay attention to page titles and make sure they
have lots of quality pages that focusing on particular topics while making use of
HTML copy. In summary the simple rule of the thumb is "build it right and they will
come."
Unfortunately, Most people end up tiring to figure out how to market their website
after the site is built. If your site that is difficult for a search engine to crawl
and index properly, then you have destroyed the ability to take advantage of proper
passive optimization techniques.
Aggressive search engine optimization is when you begin to actively target terms.
Aggressive SEO involves constantly adjusting your pages, creating multiple pages,
creating custom pages aimed at particular terms and in some cases attempting to
cloak the content of those pages from the search engines.
Aggressive search engine optimization can be very time consuming and potential cause
some search engines to actually penalize your ranking if too many rules are
broken.
However, some people want to be aggressive. Some people feel they have no choice.
Some people are actual quite successful doing it. But still for most people, they
will be better off ensuring they've done a good job with their passive search engine
optimization program.
Search Engine Optimization (SEO) will depend on your company's needs. Search Engine
Optimization can be done in-house if an employee has the knowledge, skills and the
time to spend. If a Search Engine Optimization company is used, there are several
pricing options that can be considered. Some options are pay-per-click advertising,
pay-per-listing and submission packages.
Pay-per-click advertising means users click to your site from a listing that can be
tracked and you are billed for each click not for a page impression. With this
method, you pay only for actual traffic to your website. Obviously there are no
guarantees that visitors that are coming to your site will buying anything. This is
a great way to get instant exposure to the top keywords on your priority list.
Before hiring a search engine optimization company considered the following
things;
- Is monthly maintenance included?
- Where will the optimized pages be hosted?
- Will we be kept informed during the development process?
- Will we get reports on how our web site is doing?
- Will they help research proper keywords?
- Do they offer a guarantee of any kind?
- Do we have anyone in-house who can do the job or can we train someone?
- How long are we obligated to use the service?
SUBJECT News
If at first you don't succeed, let the search engine try
4 Jun 2009 at 10:00pm
No matter how good a search engine is, it is sometimes necessary to change the search terms to get the information you need. But what if you did not have to change the search terms yourself? What if the search engine could do that for you?
Google Soon To Become The Micro-Blogging Search Engine?
14 Jun 2009 at 12:13am
A post from the Googlsystem blog has reported today that Google might add another feature to it’s already massive search engine. Apparently, micro blogging search may be next on Google’s to do list. This means that sites like Twitter, Plurk, and Tumblr will all be indexed in a specially designed micro search engine.
To me this [...]
Google Improves Flash Search and Indexing
(PC World)
19 Jun 2009 at 2:30pm
PC World - Google has enhanced its search engine's capacity to index Adobe's Flash files, which are very popular on the Web but tricky for search engine spiders.
Bing Helps Microsoft continue to gain steam in search market
17 Jun 2009 at 11:55am
Microsoft's new Bing search engine continues to help the company boost its share of the search engine market.
Bing swing: New search engine ups Redmond's share
(AP)
9 Jun 2009 at 3:08pm
AP - In the week since Microsoft Corp. launched Bing, its new search engine, the software maker's share of U.S. Web searches has crept into double digits for the first time in two years.
Bing swing: New search engine ups Redmond's share
9 Jun 2009 at 3:08pm
SEATTLE (AP) -- In the week since Microsoft Corp. launched Bing, its new search engine, the software maker's share of U.S. Web searches has crept into double digits for the first time in two years....
Orthodox Jews launch "kosher" search engine
(Reuters)
14 Jun 2009 at 10:45am
Reuters - Religiously devout Jews barred by rabbis from surfing the Internet may now "Koogle" it on a new "kosher" search engine, the site manager said on Sunday.
Microsoft Tries to Force You to Use Bing
(PC World)
3 Jun 2009 at 7:45am
PC World - Microsoft really knows marketing. But its latest (unintentional) attempt to promote the new search engine Bing may have gone over the line. According to reports, a glitch in Internet Explorer 6 forced Bing onto users as the default search engine. Even when users manually altered their preferences, Bing emerged once again.
Bing Zips Past Yahoo To Be Number Two in Search
(NewsFactor)
5 Jun 2009 at 9:32am
NewsFactor - Microsoft's new search service, Bing, has hit the Internet with a bang. The search engine made available on May 28 has surpassed Yahoo search in its first week, according to StatCounter Global Status, an Internet research firm that tracks page loads.
Bing Can?t Buy Search - Needs To Earn It
10 Jun 2009 at 5:37am
We knew it would be happen. It was only a matter of time before the fur would start to fly between Google and Microsoft over search. Microsoft is spending some $100 million on advertising their new Bing search engine. But as I have previously mentioned, TV advertising didn’t work for Ask and I doubt it [...]
Microsoft's Bing grabs early momentum in search race
9 Jun 2009 at 12:34pm
A study by ComScore inc. has found that Microsoft's share of the search market has grown from 9.1% to 11.1% since its new Bine engine became available on June 1.
Thursday Search Stats Put Bing Ahead of Yahoo
(PC Magazine)
5 Jun 2009 at 5:33am
PC Magazine - Microsoft's Bing.com search engine surpassed Yahoo to become the number two search on Thursday, though preliminary results from Friday put it back in third place.
Microsoft's Bing Ad Claims to Terminate 'Search Overload'
(PC World)
3 Jun 2009 at 3:40pm
PC World - Microsoft's first commercial for Bing, the company's recently rebranded search engine, is officially out in the wild. The inaugural Bing ad focuses on the notion of "search overload," suggesting Internet users have been "lost in the links" while America's financial system has been collapsing.
Bing overtakes Yahoo in global search wars
5 Jun 2009 at 11:13am
Microsoft's Bing has surpassed Yahoo to become the number two search engine in the U.S. and worldwide.
How to Attract Galleries to Your Art Website (Part 7)
4 Jun 2009 at 2:48am
Technique #7: Optimize Your Website For Search Engine Traffic Galleries and other Arts professionals do search for work on the internet so it makes sense to do as much as possible to help them find you. If you perform an...