What is SEO?
What can it do for me?
Search Engine Optimization (SEO)
Search Engine Optimization will help you:
- increase your website traffic
- Explode your sales
- Dominate your competition
- Increased conversions
- Broaden market share
- Get great sales results
- Lower client acquisition cost
Most web users on the internet start with a web search engine to find what they
are looking for. A major priority for web site owners is to get top rankings on
search engines and directories. Search engine optimization is the process of
continuously monitoring your ranking in different search engines and adjusting your
pages and keywords to get a higher page ranking. Search engine optimization (SEO) is
creating or altering websites to best be indexed on search engines.
There are many companies who offer search engine optimization services. Typically
these range for under $100 to several thousand dollars. But buyer be where…. Some
companies can hurt your ranking and in some case get you de-listed from major search
engines like Google, by using techniques that are against the constantly changes
rules that the search engines follow.
Passive and Aggressive are 2 basic types of Search Engine Optimization
methods
Passive search engine optimization is preferred and advised by good professional
search engine optimization companies. This simply means ensuring that the important
terms on your existing pages are enhanced to increase the chances your page are
indexed and found. This is something that many web sites do not do and loose
valuable traffic as a result.
A good website creator will build a site with passive search engine optimization as
a guide. They will not use frames, pay attention to page titles and make sure they
have lots of quality pages that focusing on particular topics while making use of
HTML copy. In summary the simple rule of the thumb is "build it right and they will
come."
Unfortunately, Most people end up tiring to figure out how to market their website
after the site is built. If your site that is difficult for a search engine to crawl
and index properly, then you have destroyed the ability to take advantage of proper
passive optimization techniques.
Aggressive search engine optimization is when you begin to actively target terms.
Aggressive SEO involves constantly adjusting your pages, creating multiple pages,
creating custom pages aimed at particular terms and in some cases attempting to
cloak the content of those pages from the search engines.
Aggressive search engine optimization can be very time consuming and potential cause
some search engines to actually penalize your ranking if too many rules are
broken.
However, some people want to be aggressive. Some people feel they have no choice.
Some people are actual quite successful doing it. But still for most people, they
will be better off ensuring they've done a good job with their passive search engine
optimization program.
Search Engine Optimization (SEO) will depend on your company's needs. Search Engine
Optimization can be done in-house if an employee has the knowledge, skills and the
time to spend. If a Search Engine Optimization company is used, there are several
pricing options that can be considered. Some options are pay-per-click advertising,
pay-per-listing and submission packages.
Pay-per-click advertising means users click to your site from a listing that can be
tracked and you are billed for each click not for a page impression. With this
method, you pay only for actual traffic to your website. Obviously there are no
guarantees that visitors that are coming to your site will buying anything. This is
a great way to get instant exposure to the top keywords on your priority list.
Before hiring a search engine optimization company considered the following
things;
- Is monthly maintenance included?
- Where will the optimized pages be hosted?
- Will we be kept informed during the development process?
- Will we get reports on how our web site is doing?
- Will they help research proper keywords?
- Do they offer a guarantee of any kind?
- Do we have anyone in-house who can do the job or can we train someone?
- How long are we obligated to use the service?
SUBJECT News
Study: Yahoo's Search Slide Continues, While Bing Climbs
(PC World)
11 Feb 2010 at 4:20pm
PC World - U.S. residents continue to shift their search engine use from Yahoo to Microsoft, a trend that started in mid-2009 after Microsoft introduced its new Bing engine and the companies signed a deal to partner in search.
Goojje Search Engine Launches in China [Goojje to Replace Google Search in China?]
30 Jan 2010 at 3:29pm
It all sounds a little too weird and disturbing at the same time but it looks like a certain Chinese site is ready to replace Google Search altogether. Goojje is the name of the new search engine and it might become the alternative China needs should Google withdraw from the ...
Google tunes search engine for facts, events
22 Jan 2010 at 2:24pm
Google is making it easier for people to find factual answers and event information directly in its search engine results, as it continues evolving and enhancing its core product, the company said Friday.
Google Tunes Search Engine for Facts, Events
(PC World)
22 Jan 2010 at 2:40pm
PC World - Google is making it easier for people to find factual answers and event information directly in its search engine results, as it continues evolving and enhancing its core product, the company said Friday.
Google And Dish Network Test TV Search Engine
9 Mar 2010 at 9:40am
Google has partnered itself with Dish Network to test a television search engine that would compile results from both traditional programming and web video services.
China Has Smallest Query Growth Among Top Search Markets
(PC World)
22 Jan 2010 at 12:20pm
PC World - China's search engine usage grew slower than in the other major search markets in 2009 and fell considerably below the global, overall growth rate, according to comScore.
Google Earns High Marks for Super Bowl Ad
9 Feb 2010 at 2:17am
Search giant makes rare television appearance with sentimental love story in the third quarter of the big game, promoting its search engine while observers look to more ads focused on its new smartphone.
China's Baidu Wins Copyright Case Over Music Search
(PC World)
27 Jan 2010 at 10:00am
PC World - Global music labels have lost a lawsuit against China's biggest search engine, Baidu.com, which they accused of facilitating copyright infringement with its song download search service.
Yahoo-Microsoft Deal Makes Bing Better, DOJ Says
(PC World)
19 Feb 2010 at 8:58am
PC World - Bing will become a better search engine when Microsoft takes over Yahoo search, and better able to compete with search giant Google, the U.S. Department of Justice said in its decision supporting the deal.
Implementing Search Deal a Tough Task for MS, Yahoo
(PC World)
19 Feb 2010 at 11:10am
PC World - Now is when the hard work begins for Microsoft and Yahoo, after finally getting the regulatory green light from the U.S. and the European Union to implement their ballyhooed search engine partnership.
Wowd Ups Its Real-Time Search Game
13 Feb 2010 at 2:17am
In version 2 of the Wowd search engine, real-time results are streamed with more emphasis on discoverability, and it has a quality privacy advocates will love.
Startpage launches anonymous Web search service
(Reuters)
28 Jan 2010 at 7:02am
Reuters - Search-engine company Startpage launched a service allowing users concerned about privacy to carry out Web searches and click on linked pages without being identified, tracked or recorded.
Top 5 elements that you need for high rankings on Google
9 Mar 2010 at 7:36am
A small error in one search engine optimization factor can destroy your efforts in all other elements. When you optimize your website for search engines, you have to consider several different factors. In this article, you'll find the five most important factors that influence your Google rankings.
Report: Apple may replace Google search with Bing
20 Jan 2010 at 10:32am
Apple may be in talks with Microsoft to replace the iPhone's default search engine, Google, with Microsoft's own offering, Bing, according to BusinessWeek .
Bing on the iPhone: Has Apple's Holy War Shifted?
(PC World)
20 Jan 2010 at 4:49pm
PC World - Some of tech's biggest battle lines may soon be shifting. Apple is in talks to make Bing the iPhone's default search engine, according to a report published in BusinessWeek today. Microsoft's search would replace the iPhone's current default -- yep, you guessed it -- Google.