What is Page Rank?
Can Page Rank Help Me?

Search Engine Ranking

PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's PageRank is calculated. The search engine ranking of your site is determined by a number of fundamental questions:

Are your keywords popular?

Search engine ranking of your site depends heavily on the key words that you have used. If you don't have good keywords, you won't get top ranking. Learn which keywords will get the most traffic to your Web site! Choosing the right keywords is an important part of Search Engine Optimization. Before you spend hours optimizing your Web pages, make sure you're targeting the right keywords.

Are you using META tags correctly?

Correct use of META tags enhances the search engine ranking of any site. Search engines love META tags, but only 25% of sites have them! META tags are HTML tags that are invisible on the Web page. They are important because search engines read them and use them to rank the sites.

Do you know how to optimize your page to get a top ranking?

Just being listed on a search engine isn't enough. If you aren't in the top 40 search results, your site won't be found. It is important to learn the secrets ways of search engine ranking that different search engines use for ranking of the sites. Also regular customization of pages is important to boost the ranking of the site on a search engine. Some design techniques create problems with search engines. So one must check the site for practices that could cause problems with the search engines.

Are all your pages listed?

85% of Internet users find sites through search engines, so each search engine submission is your most cost effective form of marketing. Don't rely on the search engines to find pages deep on your site. Submit all your important content pages directly to the search engines. Search engines claim they crawl your whole site but they don’t. Most only follow a few links and move on to the next site. Make sure all your important pages are listed by submitting them directly to the search engines. To keep their services running efficiently, search engines periodically clean up their databases, dropping some sites for various reasons. Because of this, it's a good idea to resubmit your site every few months.

What’s your search engine ranking? It is important to know where you stand! Keep tracking your search engine ranking. Find out if you're moving up or down in the rankings, or if you're even listed on them at all. Rank does matters.

Search engines drop sites regularly. Is your site still listed?

Continuously checking your presence on the search engine is necessary as search engines keep dropping sites. So first thing is the presence of site on a search engine and then comes the question of search engine ranking.